2. types of information we collect and how we collect it
we collect two basic types of information – personal information (as defined in this privacy policy) and non-personal information (as defined in this privacy policy). we may collect the following categories of information under the circumstances as below (any sensitive personal information is highlighted in bold):

registration: you may register a shanghai disney resort user account (“user account”) through the shanghai disney resort official website (“shdr site”), or register a shanghai disney resort membership account (“membership account”) or upgrade your user account to membership account (“user account” and “membership account” collectively referred to as “shanghai disney resort account”) through shanghai disney resort official app (“shdr app”), and the shanghai disney resort official wechat account and shanghai disney resort wechat mini-programs (collectively “shdr wechat platform”). please check “shanghai disney resort membership terms and conditions” for the detailed information about the membership account.

when you register a shanghai disney resort account through the shdr site or shdr app, we will collect your mobile number in order to validate your identity and we get a confirmation from you that you are at age of 18 or above. when you use the shdr wechat platform, wechat will provide us with your wechat nickname, profile picture, and region upon your authorization. you may choose to voluntarily provide us with additional information, including your date of birth, name, country/region of residence, residence at provincial level, email address, and communication preferences, to enable us to have personalized communications with you, send you customized services and benefits (for example, birthday promotions), and conduct data analysis and provide custom features for you.

browsing or using shdr site, shdr app or shdr wechat platform: when you browse the shdr site, shdr app or shdr wechat platform without registering or logging in to your shanghai disney resort account, to comply with our legal obligations, safeguard cybersecurity and improve our services through collecting and analyzing users’ behavior, we will collect certain network log information, such as your device manufacturer, device model, internet access method (wifi or cellular network), operating system, operating system version, screen size, carrier, device id (e.g. android id, idfv, etc.), ip address, country/city information extracted through ip address analysis, your browsing and clicking history, date and time of operation, user’s wechat id information (if you use our services through wechat platform), system account (android only), and information about customer acquisition channels (e.g. the sources of advertisements you clicked on). if you log in to your shanghai disney resort account, we will also collect the above information, your activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences, and network logs information as required by law. in order to provide you with relevant special visual effect functions (e.g. augmented reality (ar) experience function) or make sure your device is compatible for certain services, we may collect your device sensor information (e.g., information related to gravity accelerometer, magnetometer, gyroscope and light sensor), as well as other information to the extent necessary for fulfilling special visual effect functions (e.g. non-identifiable face information for fulfilling the ar function when you take photos or record videos with special effects). if you grant location information permission for shdr app, we will also collect your location information to provide you with location-based services and information, including: to send push notifications to in-park guests in the event of emergencies or incidents (e.g., extreme weather); to enhance our map features (including locate you on the map, display nearby recreation facilities and services, etc.); to identify your presence in the park to provide you with the ar function; to display “book” or “discover” module on the landing page to guests outside or within the park respectively, to show your distance from the facilities and services on “bestsellers”, and to display content or distribute coupons that you may be interested in based on your location in the park, providing you with better user experience; and we may use statistical information that will not identify you for data analysis, in order to improve our services.

purchase/use of our services: we collect the following information (either online or offline) when you request to purchase products, services, or information from us. for example:

• buy tickets or annual passes: when you buy tickets or annual passes for shanghai disneyland, we will collect your name, government id number (such as id card number or passport number), mobile number or email address.
• enter shanghai disneyland: when you enter shanghai disneyland, we will collect your name and government id number.
• buy disney premier access, the early park entry pass or other benefits: when you buy the disney premier access, the early park entry pass or other benefits (including but not limited to the disney concierge services, disney premier tour), we will collect your name, government id number, mobile number or email address.
• booking hotel: when you book our hotel, we will collect your name, mobile number or email address.
• payment: if you make payments through shdr site, shdr app or shdr wechat platform, we will collect your transaction and consumption records, wechat open id or alipay de-identified account information.
• invoicing: when you request a vat invoice for the product or service we provide, we will collect the information necessary for us to issue invoice, including purchaser’s name and taxpayer identification number (for businesses and government institutions only); if you request a special vat invoice, we will further collect the company name, business address, taxpayer identification number, telephone number, bank name and bank account number of the purchaser. in addition, in order to send electronic or physical invoices, we will also collect your receipt details (e.g., telephone number or email address for receiving electronic invoices) or mailing information (e.g. mailing address for delivering physical invoices). any of such personal information we collect from you will only be used for the purposes of issuing and sending invoices.
• using map search services: when you are using the “map” function in the shdr app, upon your authorization, we will collect your geographical location data, so that we may locate you on the map and present to you the nearest recreation facilities and services, and you may at any time turn off the authorization for geographical location data and refuse to provide such information, without affecting your use of our other services.
• annual passes redemption: to redeem your shanghai disneyland annual pass in the shdr app (“online redemption”), you will need to provide necessary identity information (including your name, your government id number, your age details for verifying your eligibility to use certain services and a photo of your government id) and take and submit a profile photo via shdr app. we will utilize facial recognition technology to verify your identity by comparing such profile photo against your photo on your government id. we will not store the photo of your government id once your identity has been verified. you also have the option for online redemption of the annual pass for your child under the age of 18. when you redeem annual pass for your child, you will be asked to manually input the child’s name, government id number (including your child’s age details for verifying your child’s eligibility to use certain services), and take and submit a profile photo of your child. the personal information you provide to us, including name, government id number and profile photo of you and/or your child, will be stored and linked to the annual pass redeemed and used to confirm identity when you or your child enters shanghai disneyland. you may also choose to go to the shanghai disneyland in person with your government id and other documents required by us to redeem your annual pass onsite.
• facial recognition park entry for annual pass holder: further, when you, as an annual pass holder, opt in to facial recognition park entry in the shdr app to enjoy convenient park entry for yourself or your child under the age of 18, you will need to take and upload to the shdr app a profile photo of yourself or your child, as applicable. this photo will be stored and will only be used for park entry purpose. once opted in to facial recognition park entry, you / your child can enter the shanghai disneyland through the designated facial recognition lanes. the facial recognition system installed in the turnstiles of the designated facial recognition lanes will capture your/your child’s facial images and we will utilize facial recognition technology to verify your/your child’s identity by comparing such photo taken at the turnstiles against your/your child’s profile photo previously uploaded during opt-in in the shdr app. the photo taken at the turnstiles in the designated facial recognition lanes will only be used for park entry purpose and will be deleted from the facial recognition system at the end of the day of such photo capturing. if you choose not to opt in to facial recognition park entry, the annual pass can still be used for you to access shanghai disneyland normally. however, the facial recognition system in the facial recognition lanes may still capture your facial images if you choose to walk through such lanes (but all photos will be deleted at the end of the day of such photo capturing).
• wifi services: if you choose to use wifi services provided at shanghai disneyland, then we will collect the mac address of your device and your mobile number for complying with the relevant legal requirements.
• hotline /email services/customer service on wechat: if you choose to make ticket booking, hotel or catering booking, consultation, complaint or reservation of certain products or services (such as disney concierge service, disney premier tour, disney fairy tale wedding, etc.) via our hotline or email services, you may need to provide relevant personal information according to the services you request for or for us to verify your identity, for example, your email address, name, mobile number or government id number. if you choose to use our hotline services, we will also need to record the conversations in our hotlines for services quality assurance, internal training, public security protection and other directly related purpose. if you send inquiries, make reservations or file complaints through customer service at our wechat official account, you may choose to provide us with your mobile number, to enable us to keep track of your service progress, access your inquiry history, and provide better and more efficient customer service.
• other shanghai disney resort services：when you are in shanghai disney resort, we will provide you with various types of services. in order to identify your identity and provide you with certain services (such as park re-entry, disney premium access, disney standby pass service), we will take a photo of you at the turnstile of the shanghai disneyland. your photo taken at the turnstile may also be used by us for administrative and internal or external investigation purposes where necessary. we have installed multiple cameras in the shanghai disney resort for public security purpose, therefore, after you enter the shanghai disney resort, you will enter the recording area and you may be taken photos or recorded videos by such cameras. but such information will not be used for any purpose other than safeguarding public safety. we have equipped our recreation facilities at shanghai disneyland with necessary photography, video and/or audio recording devices; these devices are used for monitoring the facilities operations and guest activities on the facilities, to identify and avoid any dangerous situation, in order to ensure the safe operation of the facilities and the safety of our guests when they use these facilities. we will also collect your personal information as necessary for providing hotel service and other ancillary services such as luggage deposit and vehicle parking services.
  your image may be captured when you interact with stitch at the stitch encounter in the shanghai disneyland, but your image will only be used during the show and will be deleted immediately after the show.
• disney photopass service: when you enjoy attractions such as tron lightcycle power run, buzz lightyear planet rescue, pirates of the caribbean: battle for the sunken treasure, and zootopia: hot pursuit in the shanghai disneyland, as part of the experience, fun photos of you may be captured by the automated imaging facility to save your enjoyable moment in the shanghai disneyland. we also offer disney photopass service at photopass locations in the shanghai disneyland and the shanghai disneyland hotel. disney photopass photographers may capture your photos when you meet with disney characters and enjoy your time in the park and at the hotel. you may visit to learn about how the vendor of disney photopass service processes and protects your personal information (including but not limited to your photos).
• shanghai disney resort mobile order platform: when you use and browse the shanghai disney resort mobile order platform, we will collect certain information about your device (including device manufacturer, device system, operating system version, browser name, browser version, screen size, device model, device language, ip address, and country/city information extracted through ip address analysis) and openid (for wechat browser only). if you place an order under visitor mode, you may input your mobile number in order to receive sms for order pickup, and we will not collect any additional personal information. if you have a shanghai disney resort account, you may sign in your account and place an order, and we will record the mobile number associated with your account for you to quickly access and use the coupons in your account (if available), to view the order history under your account and to receive sms for order pickup.
• shanghai disney resort dining and shopping virtual queuing: when you use the shanghai disney resort dinning and shopping virtual queuing wechat mini program, we will collect your openid to complete the online queuing process, and upon your authorization, to send service notifications via the wechat mini program to keep you informed of queue status. when a merchant on the shanghai disney resort dinning and shopping virtual queuing wechat mini program only allows users within a certain distance from the merchant to queue online, upon your authorization, we will need to obtain your location information solely for the purpose of confirming whether you are within the range set by the merchant, in order to provide you with the online queuing service.
• shanghai disneyland zootopia in your paw: when you use the shanghai disneyland zootopia in your paw (“zootopia in your paw”) wechat mini-program, we will collect information about your device (including device manufacturer, device system, operating system version, browser name, browser version, screen size, device model, device language, ip address, and country/city information extracted through ip address analysis), openid, and browsing history; when you apply for a zootizen id, you may choose to fill in your date of birth and we may provide you with customized services or benefits.
  when you use zootopia in your paw in shdr app, we will collect information about your device (including, device manufacturer, device system, operating system version, browser name, browser version, screen size, device model, device language, ip address, and country/city information extracted through ip address analysis) and browsing history. when you apply for a zootizen id, you may choose to fill in your date of birth and we may provide you with customized services or benefits (such as birthday lens). when you use the ar camera to take photos or videos, we may request your permission to access your camera, microphone or photo album when necessary (please refer to “section 3. permissions” of this privacy policy for more details); because some of the lens provided by the aforementioned ar feature are only available within the park or within zootopia, when you are using the feature, we will need to access your location information to determine whether you are in the park or zootopia in order to provide you with lens that are available in a particular area; in addition, when you take a photo or video using the ar lens, we need to collect your facial images for face detection, which is used to recognize the position of the face in the shot, in order to provide the face beauty, face sticker lens and character following lens (however, we will not extract facial features from the faces that we have detected or perform facial comparison, and the facial detection is performed locally on your device and we will not save your facial images or upload the same to the cloud). stroll around zootopia is only available in zootopia, so when you use stroll around zootopia we need to access your location information to determine whether you are in zootopia or not, and we also need to access your camera to recognize specific buildings in zootopia during your missions.

feedback and guest survey: you may submit feedback in our visitor survey or interact with us through other means. if you choose to participate in the guest survey, you may voluntarily provide us with your personal information, and certain personal information about you may also be collected, based on business purposes, such as your gender, nationality, mobile number, email address, primary residence, domicile address, education background, family income range or age range of your children.

marketing service: if you choose to receive promotions and other relevant information from shdr and/or the walt disney family of companies, we will send you promotions, products and services from shdr and/or the walt disney family of companies, as well as recommendation of contents that you may be interested in via in-app notifications, email or sms. you may choose to opt out of such marketing messages at any time.

cookies and plug-ins: we collect information through a variety of technologies, such as cookies, flash cookies, pixels, tags, software development kits (“sdk”), application program interfaces, and web beacons, including when you visit our sites and applications or use our applications on third-party sites or platforms using one or more devices, whether or not you are logged in or registered. when you are using our application or site, we may collect information on your device model, operating system, non-fixed device identifier, login ip address, and cache of your browsing and clicking history using cookies or similar technology, in order to review your network environment. through cookies, we may identify you when you visit our site, constantly improve our site to make it more user-friendly and make adjustments to our site based on your need. you may also change the settings of your browser to deny the use of cookies on our site, but this may affect your use of certain functions of our site.

third party cooperation: we acquire information from other trusted sources to update or supplement the information you provided or we collected automatically, such as when we use third party courier services and need to verify postal address information, or when you book the tickets of shanghai disneyland or hotels or purchase the shanghai disneyland annual pass from third party travel providers, such service providers will transfer your personal information to us. for example, when you purchase the shanghai disneyland annual pass from a third party travel provider, such travel provider will share with us the necessary personal information to process your order for annual pass, including your name, government id number and mobile number, and after you successfully place your order, we will send your annual pass number and redemption password to the mobile number you filed in, for redemption purpose. when you purchase the tickets of shanghai disneyland, book our hotel rooms or purchase other products at our flagship store/direct-sale store on fliggy or jd, as appropriate, may share with us your name, nickname, government id number (such as id card number or passport number for the purpose of buying tickets), telephone number, and transaction information and invoice information about the products you purchased (if applicable). when you sign up for brand membership via our flagship store on tmall, tmall may share your taobao id, mobile number and other personal information with us, and when you shop at our flagship store on tmall, tmall may share with us your personal information to the extent necessary for fulfilling transaction purposes. we may use your personal information to provide you with services, including exclusive customer service, exclusive products and other special services, or to introduce our new products, services and activities to you. if you sign up for the membership as mentioned above, we may send you the latest news about shanghai disney resort and our tmall flagship store through channels including sms, ali wangwang, exclusive customer service and qingdian message; or when you shop or participate in other activities (such as luck draw or check-in activities) at our tmall flagship store, tmall may share your de-identified transaction information with us for data statistics and analysis and research of purchase preferences and trends, to help us improve our service, and to provide you with personalized content and services on tmall platform. applicable laws may require that you authorize the third party to share your information with us before we can acquire it.

ad-hoc activities and other scenarios: to invite you to our ad-hoc activities or offer you specific services, we may collect and process personal information from and about you based on your consent or any other legal basis for the personal information processing. for example, if you choose to participate in our ad-hoc activities (such as lucky draw), we will collect necessary personal information relevant to such activities from you, for example, your name, email address, mobile number, mailing address and/or your children’s information. the specific types of personal information to be collected will depend on the specific requirement for such activities or services.

the personal information that you provide about others: this privacy policy also applies to personal information you provide to us about third parties (for example, the personal information provided when you help others booking tickets). to the extent the information you provide contains personal information about others, you represent and warrant that you have informed relevant personal information subjects of this privacy policy and that you have received legal authorization from each subject.

back to top of page